Korea Australian Showcase & FOODEX Japan 2026
Korea Australian Showcase & FOODEX Japan 2026
The Tasmanian Government supported Tasmanian food and beverage businesses to attend two coordinated opportunities in Asia during March 2026:
- Australian F&B Showcase (Seoul, Korea) — Austrade-led standalone Australian food and beverage showcase and business-matching event on 5 March 2026.
- FOODEX Japan 2026 (Tokyo, Japan) — Japan and Asia’s leading food & beverage trade exhibition, attracting over 72,000 visitors, and participants from 80 countries, over four show days from 10 to 13 March 2026.
Bringing these two activities together allowed exporters to attend both events in one Asia trip to maximise buyer meetings and market exposure.
Korea Australian F&B Showcase 2026
Austrade hosted an Australian F&B showcase, a stand-alone promotion and business-to-business matching event, to connect Australian food and beverage businesses with Korean buyers in Seoul on 5 March 2026.
Hosted at The Shilla Hotel, the key objective of this event was to create high-quality business matching opportunities with importers, distributors, major retailers and HORECA buyers in the Korean market. Over 300 buyers were invited to meet with around 50 selected Australian food and beverage businesses.
As a participant in this event, Austrade provided:
- Export guidance including regulatory updates and a pre-departure briefing web page.
- Business matching at the Australian F&B Showcase.
- Follow-up with a list of customer-initiated enquiries.
- Profile and branding support on the event website and other related online channels.
The full program for the Australian F&B Showcase also included an in-market briefing with insights on market trends and business opportunities, featuring guest speakers, at the Australian Centre in Seoul, on Friday, 6 March.
Tasmania’s Trade Advocate in South Korea, Mr Jean Ough, was in attendance to support Tasmanian businesses participating in this event.
Tasmanian businesses who participated were
- Spreyton Fresh
- Australian Honey Products.
FOODEX Japan 2026
FOODEX Japan is the leading food and beverage trade show in Japan and Asia. The 2026 event was held at Tokyo Big Sight from 10 to 13 March. Attracting more than 72,000 visitors in 2025, attendees at the event include supply chain, importers, food manufacturers and processors, trading houses, wholesalers, distributors and retailers and hotel-related suppliers.
Austrade coordinated the Australia Pavilion at FOODEX Japan in partnership with Trade Tasmania, other states and territories, and peak industry bodies.
As a participant at this event, Austrade provided:
- Export guidance including regulatory updates and a pre-departure briefing web page.
- Space to exhibit at FOODEX Japan 2026 as part of the Australian Pavilion.
- Profile and branding support on the event website and other related online channels.
- Business matching opportunities.
Tasmania’s Trade Advocate in Japan, Mr Joe Gayton, was in attendance to support Tasmanian businesses participating in this event.
Tasmanian businesses who participated were
- Storm + India
- Lamb of Tasmania
- Australian Honey Products
Further Information
The full program for both events:
| Event | Date |
|---|---|
Korea and Japan pre-departure briefing (online) | Thursday, 12 February |
Australian F&B Showcase (in-person) | Thursday, 5 March |
Australian F&B Showcase Market Briefing (in-person) | Friday, 6 March |
FOODEX Japan Market Briefing and Team Australia Reception (in-person) | Monday, 9 March |
FOODEX Japan 2026 including business matching (in-person) | Tuesday, 10 to Friday, 13 March |