Our Tasmanian Trade Advocates are active in international markets and can facilitate introductions and connections for your business to buyers in key markets around the world. They can provide market-specific intelligence and advice, represent your brand and products in-market and develop and lead targeted trade delegations and missions.
Our trade advocates have the global experience, coupled with intimate local market knowledge and connections that will help you navigate the business and cultural expectations in markets across Japan, United States of America (USA), China, South Korea and Singapore.
Ms Honey Fidden is a results-driven sales strategist with over 20 years of experience in banking, finance, government, and public relations across Australia and Singapore. Passionate about advancing Tasmania’s trade growth, Ms Fidden specialises in forging strategic connections and identifying opportunities, particularly within the Southeast Asian market.
With a strong background in stakeholder engagement, public diplomacy, and brand positioning, Honey has led initiatives that strengthen bilateral relationships, attract investment and enhance regional influence. Ms Fidden's work is defined by a strategic mindset, a collaborative approach, and a deep understanding of international markets.
Having spent more than twenty years living and working in Japan Mr Joe Gayton has knowledge, insight and expansive network connections across both government and business.
With demonstrated experience in Australian export management and a record of achievements in trade and investment facilitation with Japanese companies, Mr Gayton is very well placed to help Tasmanian businesses achieve greater success in exporting to Japan and the broader north east Asia region.
With experience working with some of the world’s foremost leaders in defence and in security and traceability technology, Ms Emily Minson has previously advocated for the implementation of advanced technologies to secure Australia’s excise tax revenue on imported goods as well as create secure supply chains for Australian export products.
Ms Minson has highly developed communication, interpersonal, and negotiation skills with a proven ability to build and maintain effective relationships in high-level forums.
A highly accomplished international trade expert, Jean Ough is renowned for fostering cross-cultural collaborations. Jean has a proven track record of introducing businesses into new markets and forging strong partnerships across a wide range of industries in both the private and public sectors.
Jean's proficiency in effective communication, sales, marketing, strategic planning, and driving exceptional business growth has been instrumental in achieving remarkable results for international businesses looking to enter the Korean market. Jean is fluent in English and Korean and is comfortable conducting meetings in a variety of languages, further enhancing his ability to support the export needs of businesses.
Ms Vivian Zhao has terrific market intelligence, a strong trade background and an extensive network. Based in the Austrade Shanghai offices Ms Zhao promotes Tasmania, attracts Chinese investment and assists our Tasmanian exporters doing business in China.
Ms Zhao has supported many Tasmanian companies exporting products to China through business matching, trade shows and assisting business delegations. She is continuing to work to strengthen opportunities for Tasmanian companies doing business with China, including a keen focus on digital promotion and eCommerce.
Further representation, advocacy and access to market intelligence and events in key markets are also achieved through the following memberships:
Australia Chamber of Commerce in Singapore (AustCham Singapore)
Australia Chamber of Commerce in Korea (AustCham Korea)
Australia Korea Business Council (AKBC)
Australia Japan Business Co-operative Committee (AJBCC)